When you list your property for sale with ATCO Residential Group, we promise we will use all our experience, skill and expertise to obtain the highest possible price for your property by providing the widest possible exposure to the most qualified buyers. Most sellers of prime Manhattan property appoint an exclusive broker to sell their homes. An exclusive listing ensures that the seller will get maximum exposure of their residence through a customized marketing program and expert networking with other brokers, both locally & nationally.

WHAT ATCO WILL DO FOR YOU - A SUMMARY

• Assist in proper pricing of your home
• Suggest ways to present your home to its best advantage
• Inform members of the Manhattan brokerage community that your property is on the market,
thereby alerting the largest pool of qualified buyers.
• Host broker open houses to generate excitement about the special features and assets of your property.
• Design a marketing program that includes advertising in appropriate print publications, a direct mail campaign and on the Internet.
• Contact customers directly.
• Screen buyers, manage showings and conduct negotiations.
• Facilitate all paperwork and communications necessary to finalize a transaction.

Here in detail is what ATCO will do for you when you list your property exclusively with our firm.

APPRAISING YOUR PROPERTY
First, our knowledge of the current real estate market allows us to accurately price your home based on our comprehensive database (and that of our affiliate, Mitchell, Maxwell & Jackson, Manhattan's largest apprai- sal firm) including historical sales and current availability of similar properties. As marketing experts, we will even offer suggestions as to how you might enhance the appearance of your apartment to help achieve the best sales price possible.

MARKETING YOUR PROPERTY
Now it's time for us to market your property. ATCO Residential launches an array of strategies to expose your home to prospective buyers:

• We produce color picture postcards and professional brochures containing photos, floor plans and descriptions of your home which are then distributed to all cooperating Manhattan brokers and targeted purchasers.

• We co-broker your property, making sure that all qualified brokers citywide are focused on your residence. Your property is broadcast to over 100 cooperating co-brokerage firms through LEx, the Listing Exchange of the Real Estate Board of New York. We advertise your home in newspapers, magazines, and on the worldwide web. ATCO Residential's advertising appears weekly in The New York Times and on occasion Wall Street Journal, New York Observer and International Herald Tribune. We showcase your property in such magazines as Quest, Avenue, New York Living, and Manhattan Home.

• Your property is showcased on our worldwide website. Our site is the most comprehensive, user-friendly, one-stop resource for buyers, renters and sellers in the industry. It attracts more potential buyers because it provides valuable information, providing links to essential services such as schools, neighborhoods, moving, finance, maps, etc.

• Your property appears in our regular newsletter, sent to corporate decision-makers and relocation execu- tives throughout Manhattan.

• We host well-promoted Open Houses designed to bring qualified buyers to your property.

SELLING YOUR PROPERTY
Your ATCO Residential agent is familiar with every aspect of your property. He/she will be present every time your property is shown, ready to highlight everything that makes your residence special. Your agent involves you only as necessary while shielding you from the endless details inherent in the selling process. He/she will answer all inquiries, screen all prospective buyers, and advise you as offers are made.

CLOSING THE SALE
Once an initial offer is made, your ATCO Residential agent will begin negotiations on your behalf. He/she will handle all aspects of the transaction with authority and help you obtain the highest possible price for your investment. In addition, because we know our business, as well as the specific players involved in your deal, we can make your transaction proceed smoothly and rapidly as we negotiate and communicate with attorneys, mortgage brokers/bankers, appraisers, managing agents, board members and settlement personnel.

It is a testimony to our experience and skills that so many of our sellers and our buyers time and again refer many other new clients!

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